32Red to Boost Marketing this Year

Popular Gibraltar based 32Red, one of the leading online gambling operators powered by software from Microgaming, the leading online casino software developer and multiple award winning company that is based in the Isle of Man, intends embarking on a £6 billion marketing budget for this year.

32Red online casino has revealed that it intends hiring a professional media planning agency in order to set up its’ marketing strategy in a better manner.

The online gambling operator has selected M.i. Media to replace in-house resources and to take on the principal position in 32Red online casino’s marketing enterprises as it endeavors to preserve and enhance its influence in the online gambling market.

Matt Booth, a Director at 32Red Online Casino, this week revealed that M.i. Media has presented a comprehensive understanding of their business throughout the pitch process. Booth added that he is completely confident that their firm approach will be an invaluable asset to them as they continue to build on the current success of the company.

32Red Online Casino is part of 32Red Plc, a British company that is incorporated and based in the British Overseas Territory of Gibraltar.

32Red’s excellent reputation and goodwill has resulted in the brand being established as one of the most valuable in online gambling and in September, 2005, the company listed on The London Stock Exchange.

Microgaming provides innovative and reliable gaming solutions to more than 160 market leading gaming sites worldwide. The company introduced the first online casino in 1994 and has, since then, been at the forefront of the online gaming industry.