Viral to integrate its gaming contents with iSoftBet

In the raining season of merger and acquisitions among online sports betting operators to strengthen their offerings, Viral (trading name for Viral Interactive Ltd), which happens to be the white-label multi-channel casino and betting solutions provider with a wide range of casino games (more than 1000) from most popular gaming studios, has agreed to integrate its gaming content with iSoftBet, which is another betting operator with hosts of exclusive betting formats. Precisely speaking, iSoftBet is a well-recognized brand name in online casino market with a proven success in all the regulated markets where it offers a massive collection of fully-licensed and certified Flash and HTML5 mobile games. The new agreement has reportedly been signed among the two only on yesterday after several mammoth rounds of meetings among the top brass of two. Under the latest deal, Viral will have the full access on iSoftBet’s portfolio which includes table and slot games apart from sports betting and it covers both Flash and HTML5 formats being offered by it.

Moreover, the games which are based on popular television and films, including the new ‘Platoon Wild’ slot, are also being made a part of the current agreement to enable Viral expands its offering beyond traditional games.

Talking about the deal and how it could benefit Viral presents itself as one of the biggest gaming operator in the region, its chief executive Daniel Eriksson said, “iSoftBet is a globally-recognised brand with a genuinely impressive portfolio of exciting gaming content within the gaming industry; we are thrilled to distribute their slots on our website.”

Likewise, Nir Elbaz, managing director of iSoftBet, also added few good words about their new partner and said, “We work across a number of regulated markets providing industry-certified games to some of the world’s largest and most successful e-Gaming operators. This agreement is an excellent opportunity to distribute our content to Viral’s rapidly growing network of B2C websites, and we are sure our simple and yet innovative games will be a hit among their players.”