Internet betting firm Gaming Innovation Group, parent company to a number of award-winning iGaming subsidiaries which include B2B platform service provider iGaming Cloud, is thrilled to announce that they have been awarded a UK Sports Betting License by the UK Gambling Commission.
The new UK license will see Gaming Innovation Group’s own operator brands as well as third party operator clients and white label partners of iGaming Cloud to offer customized sports betting products on the largest iGaming market in Europe.
Gaming Innovation Group’s own SuperLenny.com and Guts.com are the first GIG owned brands to present their sportsbook products to expectant bettors in the United Kingdom.
Robin Reed, Chief Executive Officer at Gaming Innovation Group, commented on the new license by saying that being awarded the license is a great achievement which will benefit both their internal B2C brands as well as their white label customers who now have a chance to offer their sports betting services to end-users.
Read also said that the UK is amongst the most competitive markets for sports betting worldwide and entering the market is a bold statement of their intentions within sports betting and within their regulated market strategy.
The new license will see the UK and B2B customers enjoying and having the full benefit of Gaming Innovation Group’s current sports betting services and any additional sports products which are currently under development.
Gaming Innovation Group oversees the operations of Super Lenny Casino and Guts Casino, which are both highly regarded betting sites. The betting firm also owns the Kaboo Casino, Thrills Casino, Rizk Casino and BetSpin sites.
